Buffalo Exchange

Challenge: The lack of brand awareness and the lack of marketing strategy.

Solution: Buffalo Sustains

In this campaign, the goal was to emphasize that thrifting is more environmentally friendly than fast fashion, while associating Buffalo Exchange with a sustainable fashion solution.

OOH

Social

Caption: Your style can be fire without contributing to the fires on this planet. Take action by wearing our pre-loved pieces and supporting sustainable clothing. Click the link in our bio to learn more about our trade-ins.🌱

#BuffaloSustains🛍♻️

Caption: You look good, but you know how you could look even better? By shopping sustainably! Shopping sustainably can elevate your fashion game.🔥 Take action by wearing our pre-loved pieces and supporting sustainable clothing.🌱 Click the link in our bio to learn more about our trade-ins.🛍♻️

#BuffaloSustains

Caption: Shopping sustainably doesn't mean you have to compromise your style. You can have the best of both worlds at Buffalo Exchange! Take action by wearing our pre-loved pieces and supporting sustainable clothing. Click the link in our bio to learn more about our trade-ins.🛍♻️

#BuffaloSustains

Caption: We want you to show off your best Buffalo pieces all in one outfit! Every item counts as one entry. You can post multiple times and have more chances to win!!🛍♻️

The winner will get a $1,000 shopping spree! Be the lucky winner to take home a thousand-dollar gift card to spend at any Buffalo Exchange around the country.

Use #BuffaloSustains and share your looks!!🔥🔥

User Generated Content

Caption: #OOTD!! Can you guess how many parts of my outfits are from Buffalo Exchange?? Today I'm attempting the #BuffaloSustains challenge, so I am wearing seven items from Buffalo.😝✨👗 I honestly think that's a pretty high number, but I am going to dig through my closet to see if I can find any more pieces.

#BuffaloExchange #BuffaloSustains

Caption: I never realized sustainable shopping was this easy! I always assumed I would have to pay high prices to find sustainable alternatives to fast fashion, but Buffalo Exchange has proved me wrong.

The only thing I am sad about is that I didn't discover the store sooner! Well, I am making up for lost time.😉 As part of the #BuffaloSustains challenge I am wearing 8 pieces from Buffalo.🐗👔👖👞

Landing Page

CW: Summer Brainin

AD: Jack Segovia